2010年8月5日星期四

how a long way off Luxury ?


There were cheers and joy  the news that most luxury companies the recession. I do not understand how some analysts, journalists and coaches do not mass market were absurdly expensive, those who had the best chance of survival.

Why? The only people who make brands such as Hermes and Chopard Valextra or may be, the people who already have much money, you lose everything. And while these people are not a remarkable spectacle of the cost of their passage through the recession have done, shows the number of some of the most expensive brands in the world, the plight of the people around them could not prevent the long range devices.

Therefore, when publications such as FDI magazine published headlines like "The demand for luxury goods returns," are not all that surprised. Yes, like all other sectors of the global financial crisis, luxury brands had great success in 2009. However, Mark was the more equipped to start the spring and again to earn more if the economy returns to normal. The proof, as they say, is in the pudding.

Bain & Co offers a 4% increase in sales of luxury goods in this year shows luxury goods market research that showed the world the first quarter of 2010, strong results from companies such as LVMH and Dior Couture Tiffany, while the luxury shops that retail has experienced significant growth as an equal 15% to 20%.

If anything was a sign that these brands would be good if the rich get richer and spend accordingly is the culture of the people to buy luxury products. A recent article in The New York Times reported that many consumers of luxury goods to prevent great logos, look for products with "status markers are not to be deciphered from the Mainstream. This unique group identity signal to the others with experience to their privileged position be identified. "

And that is what the economic crisis was too much of the rich - a time when the rich of the rich would only know that they have be so bad.

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